A fascinating phenomenon is taking place in the music business. If you use iTunes with your iPod, you already know it. Ninety-nine cents for a single song, $9.99 for most every full album ... digital downloads have changed the face of music.
Now the rock band Radiohead has gone one step further.
On their website, Radiohead is offering its new album, "In Rainbows," direct to us. And - get this - we decide what price we'll pay. Even $0.
Yes, you read that right: even $0.
According to an
editorial in today's New York Times, about 33% of the first million downloaders actually paid nothing. The average was about $8 (not far, interestingly, from iTunes normal $9.99).
Maybe real estate's pricing (and payment) models aren't that far behind.
Labels: digital life, music
# posted by
Betty Poore @ 4:22 PM
