Betty Poore: What's New on the Charleston Coast Blog: An alternative to purchase incentives

I came across a very interesting article in today's Wall St. Journal (here's a link) about some developers offering an alternative to purchase incentives. Here's a brief excerpt, which gives you some idea of this new marketing tactic:

"The latest strategy for selling homes isn't to give something to potential buyers -- it's to ask buyers to give something back. In a shaky housing market that continues to be wracked by credit turmoil and rising foreclosures, developers and builders have been piling on incentives like free basement upgrades, and adding showy events like wine tastings. Now, they're hoping that home buyers jaded by self-indulgent amenities will be impressed by activities that have more depth."

Pretty interesting. What do you think? What kinds of things motivate you?

Labels: buyers, incentives